Mikel Cirkus has spent his 32-year career in creative thinking. As a designer, photographer, illustrator and writer, he has a unique perspective on the rapidly changing world of trends, content creation, and execution. A modern social anthropologist, Mikel wades through the noise of society to find signals that may dictate the next lifestyle trend. Insights gleaned from traveling the globe have enabled Mikel to see patterns that add cultural depth to brand authenticity. Beyond merely ‘connecting the dots,’ Mikel actively pursues and records emergent consumer trends as they appear at the fringe of societies, merge into mainstream media and ultimately influence the food and beverage industry. He is currently Global Creative Director, Foresight & Trends for the Flavors Division of Firmenich, the largest privately-owned company in the fragrance and flavor industry – where creativity is both an essence and a guiding principle. He works with many of the most innovative people in marketing, R&D, technical applications and brand management, on hundreds of products in nearly every category of consumer-packaged goods, worldwide. Mikel is a graduate of the ArtCenter College of Design in Pasadena, California and makes his home in West Windsor, NJ.