Coming To Town
The one-night symposium, “Comprendre de la Science d’Olfaction,” was being held in the ballroom of the luxurious Hotel de la Paix on the shore of Lake Geneva, with its incredible view of the Jet d’Eau as a backdrop. Since 1865,...
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You knew something important was happening on campus the minute you saw the groundskeepers planting mums around the main entrance’s brick hedge signage that simply read Firmenich. Unless you worked here, or were even remotely in the business or knew...
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"Tell me what you smell," Robert wanted to know, as he handed me a stick of deodorant. "It's clean, it's fresh, it's masculine, maybe more modern than old-fashion," was all I was coming up with on the fly, and really...
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It was the first week in December before I would be back on campus. Alice had asked me to come down so we could spend a little more time together, show me around, meet a few people, and join her...
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It was only my interpretation, but I strongly believed that they were looking for a creative who understood marketing, not a marketing person that was creative, and with that, I delivered my presentation in full confidence. With the finish line...
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